About Vitrac | Our Brand & Our Story

Vitrac has been introduced in Egypt in 1982, to go in parallel with the production of fruit spreads, and concentrates. The huge success and leadership, enticed the Swiss Hero Group to incorporate with Vitrac in November 2002 to be added to their portfolio of brands.

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strawberry and banana

Fruit‑Inspired Taste for Everyday Moments

Vitrac, a market leading brand, is committed to the highest quality and production standards. Vitrac owns the biggest jam factory in the Middle East and Africa. Vitrac guarantees genuine taste and sweet family moments by offering its wide variety of fruit spreads and drinks to the entire family.

Our Approach to Flavour, Quality, and Sharing.

Selection
We start where flavour begins: Premium fruits are carefully chosen and handpicked, because the taste of the moment depends on what we start with.
Craft
We turn fruit into something you can share. From the fruit selection phase through how we craft the product, we focus on keeping what matters most: the authentic fruit experience that people recognise instantly.
Consistency
We protect quality, every time. Quality and production standards aren’t just promises, they’re how we stay consistent, jar after jar, bottle after bottle
Share
We bring it back to the table. Because the real finish line isn’t the label, it’s the moment: toast passed across the table, a poured drink at a gathering, a shared “try this.” That’s when Vitrac becomes the hero of the scene.